Group of young people standing together.

Simply Stripes Signmakers

Signmakers & Visual Display Specialists

Various devices showing website design for YMCA charity.

The Challenge

Robin from Simply Stripes Signmakers came to us looking to improve the overall performance of his site; the original designer had created a one-page site that looked great on desktop, but meant on tablet, and especially mobile devices, the user was scrolling for a long time to see what Simply Stripes has to offer their existing client base, and potential new customers.

We identified there was a lot of content on the current one-page site to Robin and recommended creating separate pages containing more information about the business’s main areas of expertise; Visual Management, Signage, and Vehicle Livery. By reducing the amount of info on the one page and spreading it over 5 pages, we made the site easier to navigate and ultimately easier for the user to quickly find the information they desire.

Overall, the site now performs better with the changes we made and Robin was happy with how the first stage of the project went; we are now looking to start work on the next phase in 2024, where we will be working on the SEO to further improve the site’s performance, and in-turn return improved Google rankings.

I just wanted to take a moment to thank Incite Web Design for the incredible work on our website. We already had a semi-working website, however it was in need of some love and desperately needed optimizing for better rankings.

The process with Incite was easy and painless, we had a short meeting to talk about my needs as a customer. I was then pitched the changes thought to implement, taking into account my opinion.

I was sent a few options once the work was in progress and I was asked to give final feedback before going live. All with clear communication on their end which is a godsend when you have other things to worry about in the day to day.

Once the final product went live within 3 weeks we had more organic enquirers than over the previous 9 months. So I can’t recommend the team at Incite enough, they were wonderful to deal with.

Robin Hancock

Owner, Simply Stripes Signmakers


Monday – Friday: 9.00am to 5.30pm
Saturday – Sunday: Closed

Incite Web Design logo white

2A Rickleton,
Bowes Offices,
Lambton Park,
Chester le Street,
Co. Durham,