Handmade by Tink
Handmade soap products in the North East
Flora from Handmade by Tink asked us to look into her site’s SEO performance on the Wix website that she built herself. We first ran a few tests/reports on the website to see how the site was performing; the initial test showed that the Site Performance Score was a C (76%) and the SEO score was 72/100.
These scores were based on the Homepage which we were focussing on initially; as we have done with other sites, we broke this website update into manageable chunks for the client. We ran a quick test and immediately saw that 17 images throughout the site were missing alt text, hindering the site’s performance. By improving the SEO of the Homepage and the alt text on images throughout the site, we improved the site speed on desktop and responsive versions and increased the SEO score to 93/100.
The main things we did in a short timeframe included adding alt text to the 17 images, plus five images that had image file names set as alt text, as well as adding alt text to all images on the homepage. We also set the homepage title and added the homepage description for SERPS (search engine results pages). We also changed the amount of H1 headers on the homepage to one, as there were too many used on the homepage and corrected some of the H2 & H3 headers; there were also too many used for one page.