Our client came to us because their previous web design company let them down and were charging over-the-odds for their hosting. The spec was very simple as they already liked the design of their website. We had to base the new website on the old website but at the same time improve readability for SEO purposes and provide them with a more reliable customer service and reduce their hosting costs.
To be fair, the specification wasn’t difficult on this project. The customer knew exactly what they wanted and we delivered. Improving their readability meant improving their SEO which in turn drove more traffic to their website along with a cost efficient hosting agreement.